The Philippines' Most Trusted
Trucks Partner

At New Asahi Group, our journey has been built on trust, hard work, and a long-term commitment to our customers and partners.

For more than three decades, we have grown from our beginnings in automotive trading into a diversified group with operations and business relationships across several markets. Through every stage of that growth, one principle has remained constant: to build businesses that create lasting value and earn the confidence of the people we serve. The launch of Apex Trucks — Powered by New Asahi Group marks an important new chapter in that journey.

Apex Trucks represents the evolution of our experience in the commercial vehicle industry. It brings together the knowledge, relationships, and foundation we have built over the years with a stronger, more modern vision for the future.

Our purpose goes beyond selling trucks. We aim to become a trusted partner to the businesses that rely on commercial vehicles every day — providing dependable trucks, professional service, strong after-sales support, and solutions that help our customers grow. As Chairman, I am proud of how far we have come, but I am even more focused on what lies ahead. We will continue to invest in our people, our facilities, our services, and the relationships that have supported our growth.

I would like to express my sincere appreciation to our customers, business partners, employees, and communities for the trust they have placed in us throughout the years. Together, we look forward to building the next generation of New Asahi Group and Apex Trucks.