Dedicated Customer Teams & An Agile Services

At New Asahi Group International Corp., we go beyond just selling trucks.

We Providing comprehensive suite of services designed to make your purchase seamless.

Chairman's Message

At New Asahi Group, our journey has been built on trust, hard work, and a long-term commitment to our customers and partners.

For more than three decades, we have grown from our beginnings in automotive trading into a diversified group with operations and business relationships across several markets. Through every stage of that growth, one principle has remained constant: to build businesses that create lasting value and earn the confidence of the people we serve. The launch of Apex Trucks — Powered by New Asahi Group marks an important new chapter in that journey.

Apex Trucks represents the evolution of our experience in the commercial vehicle industry. It brings together the knowledge, relationships, and foundation we have built over the years with a stronger, more modern vision for the future.

Our purpose goes beyond selling trucks. We aim to become a trusted partner to the businesses that rely on commercial vehicles every day — providing dependable trucks, professional service, strong after-sales support, and solutions that help our customers grow. As Chairman, I am proud of how far we have come, but I am even more focused on what lies ahead. We will continue to invest in our people, our facilities, our services, and the relationships that have supported our growth.

I would like to express my sincere appreciation to our customers, business partners, employees, and communities for the trust they have placed in us throughout the years. Together, we look forward to building the next generation of New Asahi Group and Apex Trucks.

Mr. A.M.M Hussain

Group Chairman & CEO
New Asahi Group
Apex Trucks — Powered by New Asahi Group

Directions, That Matter!

Your trusted partner for high-quality heavy equipment & Trucks that keeps your business moving forward!

New Asahi Group International Corp. stands as a cornerstone of the Philippine heavy vehicle industry, proudly recognized as one of the top ten providers of high-quality Japanese surplus trucks and heavy equipment in the country. Strategically headquartered within the Subic Bay Freeport Zone (SBMA), we have evolved from a specialized trading firm into a vital logistics and infrastructure partner. Our presence in the industry is defined by a commitment to reliability; we bridge the gap between world-class Japanese engineering and the robust demands of the Philippine construction, logistics, and manufacturing sectors.

Quality Control System
Unrivalled workmanship
100% Satisfaction Guarantee
Accurate Testing Processes
Highly Professional Staff
Professional and Qualified

Our Heritage

From Automotive Trading to an Integrated Commercial Vehicle Group

1988

Our Beginning — Japan

The Group’s journey began in Japan with the establishment of Asahi Company Ltd., founded by the A.M.M. Brothers as a vehicle trading enterprise. What began as a focused automotive business laid the foundation for nearly four decades of sustained growth and international expansion.

1998

International Expansion — Sri Lanka

The Group expanded into Sri Lanka through Ganga Traders, followed by the establishment of Fuji Lanka Private Ltd. and Fuji Corporation. Together, these businesses strengthened the Group’s capabilities in vehicle trading, automotive parts and international sourcing.

2001

Entering Africa — Botswana

The Group extended its international presence into Africa with the establishment of Zaweeka in Botswana, further developing its overseas vehicle sales and distribution network.

2006

Establishing Our Philippine Operations — Subic Bay

The Group entered the Philippine market through Asahi Group International Corp., establishing operations within the Subic Bay Freeport Zone. This milestone laid the foundation for the Group’s long-term growth and development in the Philippines.

2011

Expansion into Commercial Trucks — Philippines

Building on its extensive automotive experience, the business expanded into the commercial-truck sector, operating under Asahi and New Asahi. This marked a significant evolution from general vehicle trading into a specialized commercial-vehicle enterprise, eventually growing to five branches within the Subic Bay Freeport Zone alone.

2018

Acquisition of Japan Body Manufacturing — Thailand

The Group acquired Japan Body Manufacturing from Thailand and renamed the operation Asahi Japan Body Manufacturing (AJBM). This acquisition strengthened the Group’s capabilities in truck-body fabrication, modification and customization, enabling it to deliver more comprehensive commercial-vehicle solutions—from sourcing and importing trucks to preparing them for their intended applications.

2019

Expansion into Central Luzon — Bacolor, Pampanga

The Group established its Bacolor Showroom in Pampanga, marking its first branch expansion into Central Luzon. This milestone extended the Group’s presence beyond Subic Bay and created a stronger platform for serving customers throughout the region.

2020

Expansion into Brand-New Truck Parts — AJBM Outlet

The Group expanded into the retail and wholesale distribution of brand-new truck parts through the establishment of the AJBM Outlet. This development broadened the Group’s product offering and strengthened its ability to support customers with essential truck parts and after-sales requirements.

2020

Establishing Our Largest Showroom and Transportation Hub — San Fernando

The Group further expanded its operations by establishing the San Fernando Branch, its largest showroom to date, together with a dedicated transportation hub in San Fernando. The new facility was strategically developed to support the Group’s growing operations and provide the infrastructure required for future expansion.

2025

Expansion into Bulacan

The Group continued strengthening its presence in Central Luzon with the establishment of the Bulacan Branch, expanding its reach and making its commercial vehicles, products and services more accessible to customers across the region.

2025

A New Chapter — New Asahi Trucks

In 2025, New Asahi entered a new era of independent growth, following its separation from Asahi and further developing New Asahi Trucks under the leadership of Group Chairman A.M.M. Hussain. This transition established a clearer platform for modernization, strategic expansion and the development of the Group’s next generation of automotive businesses.

2026

The Launch of Apex Trucks

Building on nearly four decades of automotive experience, Apex Trucks — Powered by New Asahi Group was established as the Group’s modern commercial-truck brand. Apex Trucks brings together the Group’s expertise in international sourcing, truck importation, sales, reconditioning, body fabrication, customization, truck parts and customer support under one strong, modern and forward-looking identity.

2027

The Next Phase — Loading Project

The Group’s continued evolution will advance through the planned Loading Project, representing the next phase of expansion within the New Asahi ecosystem and the further development of its commercial-vehicle and logistics capabilities.

Nearly Four Decades. Two Generations. One Continuing Journey.

Japan Sri Lanka Africa Subic Bay Commercial Trucks Manufacturing Central Luzon Truck Parts San Fernando Bulacan New Asahi Apex Trucks The Next Chapter

Dedicated Customer Teams & An Agile Services

Global Logistics Partner To World’s Famous Brands!!

New Asahi Group is a representative logistics operator providing full range of service in the sphere of customs clearance transportation worldwide.

transparent pricing

fast, effecient delivery

warehouse storage

We pride ourselves on providing the best transport and shipping services available allover the world. Our skilled personnel, utilising the latest communications, tracking and combined with experience through integrated supply chain solutions!

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