A HISTORIC MILESTONE. AN UNSTOPPABLE FUTURE.
From humble beginnings and deep-rooted values to a monumental leap forward—a new chapter rises! Watch the grand highlights of the Apex Trucks Grand Launch 2026 (Powered by New Asahi Group) at the Subic Bay Freeport Zone.
Today is far more than opening a new showroom—it is the fulfillment of a vision built on passion, sacrifice, and an unwavering commitment to serve. Beyond the heavy machinery and grand architecture lies our true heartbeat: creating opportunities, empowering local communities, and building a legacy that will stand the test of time.
Our deepest gratitude goes out to everyone who visited and celebrated with us on our opening day! To our esteemed dignitaries, honorable leaders, industry partners, loyal clients, and friends—your presence transformed this event into a grand triumph. We could not have reached this milestone without your belief in our vision.
A heartfelt thank you to our distinguished guests for gracing this unforgettable occasion:
NEW ASAHI GROUP LEADERSHIP
Ahamed Mohamed Mohamed Hussain – Chairman & CEO, New Asahi Group
Shukry Hussain – President, New Asahi Group
Riza M. Nazeer – Chief Operating Officer, New Asahi Group
Ashik Ahamed – General Manager, New Asahi Group
DISTINGUISHED GUESTS & DIGNITARIES
Engr. Eduardo Jose L. Aliño – Chairman & Administrator, Subic Bay Metropolitan Authority (SBMA)
Barney W. Lee III – Senior Deputy Administrator for Business & Investment, SBMA
Atty. Rolen C. Paulino, Jr. – Mayor, Olongapo City
Representatives of the Embassy of Sri Lanka in the Philippines
HONORED VIP GUESTS & PARTNERS
Mr. Simon Su – President, MSK and Xantheng
Mr. Kelly Uy – Vice-President for Operations, Xantheng
To all our visitors, valued partners, and the entire New Asahi family—this landmark success is shared with you all. Together, we don't just follow the path ahead; we forge it.
Driven by Excellence. Powered by Trust. Building the Future, Together.
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A HISTORIC MILESTONE. AN UNSTOPPABLE FUTURE.
Company Updates
October 1, 2026